U.S. Air ForceSTEM Trivia iPad App

About The Project

The clients wanted something “cool” for their STEM event booth. They had already been using the STEM Registration iPad Application for a while and it was received very well, so they were looking to add to the experience.

The Solution

A trivia game with questions regarding the Air Force, geared towards STEM recruits was concepted. Game-play requirements:

• The game consisted of ten questions, each question having a maximum of ten seconds to answer. Scores ranged from zero to 100 points.
• Points were scored based upon how many seconds it took for the player to answer the question.
• The ten questions were pulled from a list of approximately 50 questions in four categories.
• There were rules around how many questions to pull at random from each category. (Ex. One category had four questions per quiz, while another only had one.)
• The questions, once gathered randomly from the categories, were randomized within the smaller set when presented to the player.
• There were four types of questions: multiple choice, true/false, and picture vs no-picture for each.
• Each question had a brief moment after the answer was revealed where an explanation of the answer was given.
• At the end of the game, the player could review each of the questions and the correct answer versus how they answered. They were also then given the option to play again.

In addition to the game-play, the recruiters and marketing team wanted to review how players were scoring, which questions were harder than others, and if players were stopping the game mid-stream. The hiccup: as with their other experiential events, more often than not these iPads would go days at a time without being connected to the internet. For that reason custom analytics tracking was programmed and implemented into the software.

Each question was tracked with how often each of the various answers was given, how often players gave the correct answer, how many screens of the quiz each player viewed, etc. All of the data was saved to two separate text files on the iPads in a comma-delimited format, one for question analysis and one for click/pageview analysis, for the marketing team to download to their computers and review in Microsoft Excel after the event. Each entry in the analytics spreadsheets was time-stamped so that the reviewers could compare results from event to event.

When an event was over and the data had been saved, credentials were supplied for the team to clear the iPads of all recruit data.

Summary

Where the STEM Registration Application brought a “cool” useful tool to the event booth, the STEM Trivia application brought the fun. The application has been a successful recruiting tool and has been repeatedly used at the STEM event booth since its creation.