U.S. Air Force ROTC Website

Features

• Personalization to direct the user’s experience based on their role in the recruitment process. Utilizes the user’s local storage to keep track of their purpose and progress.
• A filterable AFROTC college program locator that auto-loaded results based on an IP lookup table. Includes a predictive keyword search.
• The ability to add college programs to a wishlist
• A keyword-based career search that allowed users to explore U.S. Air Force career possibilities
• A thorough site search that queried all AFROTC site pages by keyword, including careers and colleges
• An extensive lead generation form that contacts the submitter’s relevant recruiters and submits all the data via XML SOAP into the U.S. Air Force’s CRM application
• A recruiter search tool to assist users in finding recruiters in their area
• A secondary lead generation form on the application page that is served during the months of the year when the application window is closed
• A fitness calculator that identifies if the user’s height and weight meet minimum physical requirements
• Built on WordPress’s Gutenberg block system with all text and imagery editable via the CMS editors
• Certified WCAG 2.1 AA compliant by independent auditors
• Custom analytics event tracking
• Complies with COPPA, GDPR, and CCPA requirements
• Yubikey MFA authentication of the WordPress CMS
• FedRAMP compliant and adheres to Department of Defense hosting protocols
• 1100+ site pages at launch
• Minimal WordPress plugins to reduce overhead and ensure security