Marshalls Project Fab Tumblr Site

Background

Because Marshalls fabulous finds vary from store to store they can’t sell product on their website. To promote the “fabulous finds” concept they find creative ways of using customer-generated content and post that to their areas on social media platforms.

The idea behind the Project Fab Tumblr site was to have several hand-selected bloggers who were also active Marshalls customers write posts about their Marshalls purchases.

The Project

The challenge of this site was creating a pseudo CMS inside the restrictions of the Tumblr API while following the creative vision. Obstacles overcome included:

• Displaying a different thumbnail image from the images that are posted within the article. (This is harder than you would think.)
• Custom font usage with cross browser domain restrictions. (Base64 encoding for the win!)
• Supplying the client with basic HTML templates to give the text descriptions some extra design/layout love
• Developing within Tumblr’s one-long-page-of-code-manages-every-page-of-your-entire-site structure